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the WholeFOOD Co
About

Fiona Davison Director

Perhaps it was the experience of cooking up my first batch of pikelets as a child or Fiona Davisonwhipping up Grandma’s ‘Never Fail Sponge Cake’ that I became hooked on baking? (Or was it those toffees in patty cake paper cases, coloured green with hundreds and thousands sprinkled on top?) Either way, my love affair with baking started at an early age and the passion carried me through to a career as a Pastry Chef for 10+ years.                                                            

Perhaps ironically, the nutritional qualities of food had also long been of interest to me, which eventuated in the decision to study Nutrition with the idea of somehow combining the two vocations. Once qualified, I gained invaluable experience at an Organic Food Market and Health Clinic where a number of things became apparent:
  •  'Health' food isn’t necessarily healthy at all
  •  There are limited options for people with more than one allergy/ intolerance/ sensitivity
  •  Very few low-allergy and allergy-free products are both nutritious and delicious e.g. gluten-free does NOT automatically equate to healthy

Although there are more and more low-allergy and allergy-free products flooding the market, many are loaded with refined carbohydrates/ sugar (glucose, fructose, corn syrup), unhealthy fats (hydrogenated, palm oil, trans fats), and are rarely free from unfriendly/ hazardous preservatives (200-235, 249-252, 261, 280-283), colours (102-104, 110, 120, 122-124, 127, 129, 132, 133, 142, 143, 150a-d, 151, 153, 155, 170-174, 181), flavours (579, 636-641), and sweeteners (950-952, 954-956, 961-965).

So the WholeFOOD Co experimented with nutritious gluten free grains (flour, rolled/ flakes, puffs), nuts and seeds (whole, pastes/ butter, oils), largely unrefined natural sweeteners (rapadura sugar, honey, unsulphured dried fruit), and natural flavours provided by actual vanilla (essence, extract or bean), pure raw cocoa powder and dark  couverture chocolate (70% cocoa solids and no milk solids) to come up with a range of goodies that tick all the boxes

  •  Nutritious
  •  Satisfying, and...
  •  Oh So Delicious!